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Nutrition Zone is founded on the pursuit of providing our patrons unrivaled customer service and knowledge with premium products at unbeatable prices. We put the utmost importance on improving the health and wellness of the communities we serve by focusing on the goal most important to our customers: RESULTS.
We offer our customers a variety of the most effective, high-quality sports nutrition and weight loss products at extremely competitive prices.
Corporate Team 
CEO & FOUNDER, JOE ECKSTROMJoe Eckstrom is the Founder and CEO of Nutrition Zone Enterprises, Inc. Prior to launching Nutrition Zone, he was the owner and operator of three nutrition and supplement franchise stores in Orange County, California. Sensing that the franchise company was not capable of providing him the necessary support, he broke away and formed the Nutrition Zone brand. Although he became disenchanted with the franchise company, he was convinced that the franchising system was the best method to build a national brand in the retail sports nutrition and supplement market segment. With a personal philosophy that people are your greatest business asset, Mr. Eckstrom launched Nutrition Zone with a dedication to helping others live a healthier lifestyle and to improve the quality of their lives. His passionate vision compelled him to aggressively expand the presence of Nutrition Zone nationally with plans to grow a global brand in the near future.
“Nutrition Zone is an extraordinary company with extraordinary customer loyalty. I am excited every day to be working with our outstanding corporate team to expand our leadership position in this emerging sports nutrition and supplement business. We fully realize that there are unlimited growth opportunities for us both domestically and internationally,” said Eckstrom. 
CORPORATE CPA, LaDell Eyre
LaDell Eyre graduated from Southern Utah University with a Bachelor of Science Degree in Accounting and a Masters of Accounting Degree with honors. He is a licensed CPA with over nineteen years of experience and is the managing partner in the accounting firm of Kohler & Eyre CPA’s, LLP. LaDell has had extensive experience as a tax consultant with the national firm Deloitte & Touche, LLP in Phoenix, Arizona where he specialized in corporate tax structures and taxation laws. He returned to Southern Utah and worked with Southern Utah’s largest accounting firm for several years before serving as the Chief Financial Officer for Quantum Construction and its subsidiaries, a major real estate development company in the State of Utah. In 2004, Kohler & Eyre, CPA’s, LLP was formed as a full service payroll, tax, and accounting CPA firm.
VICE PRESIDENT OF SALES, VINCENT ROMERO
Vincent Romero joined the Nutrition Zone corporate
team in March 2008, as the Director of Operations. In 2009 Mr. Romero
became the Vice President of Sales where he has greatly expanded
Nutrition Zone’s employee training and certification programs, and has
taken the franchise experience to new heights. Through constant
education and research Mr. Romero has become a leader in nutrional
knowledge and sales tactics, which has helped propel Nutrition Zone to
being the premier franchise in supplementation. From June 2003, to
October 2005, he was employed by General Nutrition Centers, Inc. where
he quickly rose to managing two franchises in Southern California. Most
recently Mr. Romero has been the owner/operator of Nutrition Zone
Anaheim Hills. His knowledge and expertise in Nutrition Zone operations
and marketing make him a valuable asset to our team.
DIRECTOR OF OPERATIONS, MICHAEL BIRES
Michael Bires joined the Nutrition Zone corporate team
early in 2009 but his
experience in the nutrition industry dates back to early 2000. His
beginning
came as a part-time employee at a local health food store while he was
still
in school. He quickly worked his way to the top and in 2001 he was given
his
own store to manage. Within one year, he grew his store to the number
one store
in the company. In 2004, Michael purchased his own store and within two
years
he had grown his business to four successful stores. It didn’t take long
for
Nutrition Zone to hear about Michael and is entrepreneurial spirit so in
2009
he was offered and accepted a position with Nutrition Zone. Michael’s
vast knowledge
of vitamins, herbs, supplements, and health foods paired with his
education and
experience in business management make him the best in the business.
This pursuit
of excellence is what has helped propel Nutrition Zone to the top of the
industry.
CORPORATE CONTROLLER, CONSTANCE REIDConstance Reid
joined
Nutrition Zone as Corporate Controller in March 2008. She comes from a
long
career in business management and real estate sales. For the previous
sixteen
years, she was a director and corporate officer for WSR Sales &
Management
in Riverside, CA. At WSR, she served as General Manager and also
maintained
a large portfolio of commercial and residential accounts where she was
responsible
for negotiating leases, maintaining owner accounts, accounts
receivable/payable,
and regular generation and reporting of accounts. Ms. Reid is
responsible for
all financial matters relative to corporate activities and franchisee
relations.
DIRECTOR OF PRODUCT DISTRIBUTION AND DEVELOPMENT,
CHRIS JOHNSTONChris
Johnston joined the Nutrition Zone corporate team in early
2008, to oversee and ensure efficient product distribution and warehouse
operations. He now oversees all manufacturing and product production
to ensure that Nutrition Zone's products continue to be "the best of the
best." Chris also has vast experience in international relations,
making him a key member of the Nutrition Zone team as the company
continues to expand globally.
RISK MANAGEMENT ADVISOR, RACHELLE WITHERSRachelle
Withers is Nutrition Zone’s Risk Management Advisor and has
served as an independent insurance and risk management consultant for
Nutrition Zone since its founding. Rachelle has credentials in property
& casualty and life & health insurance. Over the past thirteen
years she has worked with hundreds of clients in many different
business industries and is highly qualified to provide quality risk
management and insurance solutions for our team. With a strong
knowledge of agency management, implementation of new agencies, and her
involvement in insurance advisories for better business practices,
Rachelle is an important asset to Nutrition Zone’s franchise development
program.
GENERAL COUNSEL, KEVIN RIVA
Kevin Riva has been Legal Counsel to Nutrition Zone
since
2003. Mr. Riva has maintained a private practice law firm since
August 2000. He handles all corporate and franchisee-related legal
matters for
Nutrition Zone Enterprises, Inc.
CORPORATE COUNSEL, MARK KOHLER
Mark J. Kohler is an attorney, CPA, entrepreneur,
author, radio show host
and real estate investor. Mark’s principal career has been as a
partner in
the accounting firms Kohler & Eyre CPAs, LLP, NumberWon
Accountants, LLP, and the law firm Kyler, Kohler, Ostermiller, &
Sorensen, LLP, where he specializes in the areas of business, estate and
tax planning. He is the author of What Your CPA Isn’t Telling You:
Life-Changing Tax Strategies (Entrepreneur Press) and Lawyers are Liars
(Life’s Plan Publishing). He is a personal and small business and legal
expert, who helps clients build and protect wealth through wealth
management strategies, and business and tax remedies often overlooked in
this challenging, ever-changing economic climate. A well regarded
speaker on this topic, his seminars have helped tens of thousands of
individuals and small business owners navigate the maze of legal,
regulatory and financial laws to greater success and wealth. Mark is a
contributing writer to Entrepreneur.com as well as several other news
outlets. Some of his recent articles have been published by MSNBC,
Yahoo Finance and Reuters. Mark is a proud father of four beautiful
children and husband to his lovely wife Jennifer. They reside in Orange
County, California, where Mark trains for triathlons and surfs in his
free time.
E-COMMERCE MANAGER, AARON ROBERTSON
Aaron Robertson has
been in the internet business since 1994 and has gained much experience
in user
interface design, web marketing, eCommerce, multimedia, development
structure,
SEO and how it all relates for the customer and the company. While
handling
the development and marketing for Crevier BMW the dealership was the #1
selling
BMW dealer in the western hemisphere. For over 10 years he managed
Metropolitan
Water District of Southern California's 8+ web sites with well over
650,000 documents. Long
into fitness and an active lifestyle he's found a natural fit with
Nutrition
Zone.FRANCHISE SIGNAGE SPECIALIST, BILL COWLESBill Cowles
brings to the Nutrition Zone Management Team a wealth of knowledge and
over 25 years experience in the application of fixtures and signage for
the retail industry. He is the owner and founder of BC Displays. He
holds a Graphic Arts Degree from California State University at
Fullerton as well as extensive study in physiology.
Bill has
focused on serving his surrounding community by involvement in youth
sports. He has coached and managed ASA Girls Softball teams winning
twelve District 55 Tournaments of Champion. He has managed Little League
teams and was twice selected as All-Star Manager. Bill believes in
physical conditioning as the foundation for one’s life.
Serving
as Account Manager and Designer Bill has created and produced signage
and Point of Sale displays for his extensive list of clients including
local companies such as Quiksilver, Wahoo’s and Chick’s, as well as
national accounts such as Foot Locker, Energizer and Coca Cola. As an
expert in Fulfillment, Bill helps bring ideas from concept to
store-level execution for retailers across the country. Bill is an asset
and natural fit for Nutrition Zone as he has a firm understanding of
our customers and their way of life by designing store décor that
inspires.DIRECTOR OF ADVERTISING AND VISUAL COMMUNICATIONS,
LIBBY FERNANDEZ
Libby Fernandez holds a Bachelors degree in Fine Art,
with a concentration in graphic design from California State University,
Fullerton. Over the last 13 years, Libby has contributed her design and
creative vision to a variety of market places including letterpress
printing, fashion, nutrition and photography. Her training in hand and
digital typography, fine art and concept design supports her
contemporary, clean design style, which is the basis for her marketing
and advertising concepts for the health and fitness consumer. Her
professional experience in combination with her love for the health and
fitness made Nutrition Zone a perfect match.
A wife and mother of 2, Libby spends her "free" time crossfitting,
running and playing at the beach with her family. |
